Is writing your hobby? Or you prefer to say that you really love writing? Well, and then you are a lucky person. Not everyone could write and you could do with love is surely better. I chose English Language and Literature for my major in college and at that time I just knew that I love writing. Well, now I know that I could turn my love of writing into money.

I’ll give you an example. There is an owner of a small bakery shop who wants to advertise the shop. In the city where the owner of the bakery shops currently living is there are a lot of big bakery shops and it is obviously difficult for the small and new bakery shop to compete though the offer is better. What most people don’t know is that internet is also influencing people’s lifestyle recently. Five years ago, people might spare some time for shopping because they need it though they don’t have much time, so with small time they have they don’t have enough time to do selection for the products. That is why people prefer to go to the big bakery shops on their way home though they don’t really satisfy with the products because they don’t have choice. Here is the role of internet; internet technology gives them choices. They probably don’t have time to enter bakery shop one by one but surely they have a lot of time to jump from one bakery shop website to another one. They could do it from their office computer while updating some reports, they could do it from their tablet while sitting in the bus on the way to office or they could do it in their Blackberry when they enter a boring meeting. That is why is recommended for the bakery shop to advertise through internet marketing.
So, what is your role as a blog writer?
The owner of the bakery shop though they already have a website they still need traffic to reach rank for the website in major search engines; for example is Google. Simple example, the niche of the website is bakery shop and when you type ‘bakery shop’ in search engine, there are 103.000.000 results. Well, people don’t care about bakery shop which is listed in the next page the question is how to make the bakery shop website listed in top ten Google ranking? The system is well known as SEO which stands for Search Engine Optimization. There are several systems offered by SEO for the bakery shop owner, such as:
- Specific keyword or tag. A website, in order to be searchable by search engine should have contents which emphasize specific keyword to lead internet users to the website. The more specific the keyword is the better; ‘bakery shop’ is too general perhaps ‘bakery shop in Wichita’ or ‘free delivery bakery shop Phoenix’ is much more recommended.
- Pay per click. There are a lot of websites that are using this system to drive more traffic. Internet users will be asked to click a link that leads to a specific website and wait several seconds.
- Backlink. It is the most effective and recommended solution for advertiser and through this solution a blog writer takes important role. Logically, the number of backlink is the indication of the popularity of a website. Advertisers will pay bloggers to write articles about products offered by their website with link included in the articles. Besides, the more backlinks spread in blogs the more opportunities for internet users to find the link, click and visit the website.
Well, those are general definitions about SEO world and the role of the writer. The next question is what you should do to attract advertisers to pay you for writing articles for them?
Actually, I want to write about it now but my boss is coming and I have to focus on my role as a personal assistant for what I’m being paid here. So, for success; no matter what you do be a professional and stay honest in every way.
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